Though the official release of Air Jordan
shoes was in
1985 by the famous designer of Nike James Moore, the fist sightings of
these models was on November, 1984. That time was the game between
Chicago Bulls and the Philadelphia 76ers, and Michael Jordan was
wearing "that devil colors" as he himself called the color scheme of
new models where red and black predominated. Nowadays it is even
strange for us that only white colored sports shoes existed at that
time. Moreover NBA banned to wear Air Jordan shoes
during a game, because of their "exotic" color.
Nike has created a new model of the Air Jordan shoes every year and
nowadays we may choose among the 22 samples of designers' thought.
Though some people ensure us that the Air Jordan shoes 23 will be the
last model of this brand. But in my opinion, it is hardly possible. Of
course, we may not see the new models, but so called Jordan retro shoes
will always be available.
For example, Air Jordan II was retroed in 1996 and re-retroed in 2001
and also made a boost. But probably, the most luxurious model is Air
Jordan III. The new Jumpman logo, an elephant print trim and tumble
leather. All these make this model look gorgeous and first-rate. Michal
Jordan said that this model has always been his favorite one among the
great diversity of popular
Jordan shoes.
But at the beginning the Air Jordan shoes III had poor sales,
notwithstanding the excellent promotion. however, afterward, when this
model
was re-retroed it can cost over 300 dollars. In 2007 the "Fire Red"
III's were released as well as exclusive color scheme of Air Jordan
shoes III where solid black and white predominated. Both these colors
symbolize the nicknames of our famous basketball player - pure money
and black cat.
Probably, due to such outstanding person, Nike continues to
earn
profits for this goods, because even after retirement Michael Jordan
has remained one of the most reliable persons in the world of sport!
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